Page 26 - 2018 IHSAA Annual Report

The IHSAA: We're Number One!

IHSAA

SOCIAL MEDIA

CAMPAIGN

#FaceOfSportsmanship

No other state association in America And there’s more! Since August 1, 2017, the
has a sportsmanship program as integrated number of IHSAA followers on Twitter
and comprehensive as the IHSAA’s has grown by 17% to a total of 118,200. The
#FaceOfSportsmanship campaign. IHSAA also has 9,252 followers on Facebook
And no other state association has as (a 36% increase from a year ago) and 2,964
many social media followers. on Instagram (an 83% increase). As the
numbers illustrate, the IHSAA continues
Love it or loathe it, social media is here to be the leader among all state high school
to stay, and the IHSAA is making the best associations as related to using social media
possible use of it by relying on Facebook, to tell the story of education-based athletics
Twitter, Instagram and Snapchat to and promote good sportsmanship.
communicate the importance of
practicing good sportsmanship to tens
of thousands of followers every week. As a
result of this ongoing effort, which includes
day-to-day posting and monitoring, the
#FaceOfSportsmanship hashtag was seen
53,322,079 times on Twitter and Instagram
during the 2017-18 school year.

When you consider that the population of
the entire state of Indiana is approximately
6,667,000 people, it provides perspective
about how impressive this number is. Even
more significantly, student-athletes, fans,
coaches, athletic directors and parents have
become “sportsmanship evangelists” in their
own right by either posting original content
or reposting content from the IHSAA nearly
8,000 times.

What’s better than one
#FaceOfSportsmanship?
How about three!

26 INDIANA HIGH S CHOOL A THLE TIC ASS OCIA TION Annual Report 2018