Page 44 - 2022-23 Annual Report

OUTREA CH OUTREA CH

FURTHERING EDUCATION Behavior at high school sporting events will always
be a key issue. Entering its 19th year, the IHSAA’s
through MARKETING and Sportsmanship campaign continues to reinforce
the importance of doing the right thing.
OUTREACH
HELP MAKE
#FaceOfSportsmanship
A STATEWIDE, GRASSROOTS MOVEMENT!
GIVE PINS
Beyond offering by-laws, organizing state TO WORTHY:
STUDENT-ATHLETES
championship tournaments, and establishing COACHES
ADULT FANS
OFFICIALS
a framework for education-based athletics PARENTS
FACULTY
in Indiana, the Association extends further
support to its members, stakeholders, BE SURE TO SHARE YOUR PIN
PRESENTATION ON SOCIAL MEDIA USING
and communities through marketing and #FaceOfSportsmanship
outreach initiatives. The campaigns and
initiatives listed in this section are just
some of the ways the IHSAA provides tools
to school communities that allow them to #ThisIsYourIHSAA and Additionally, the Association has developed
rally support for their own education-based #FaceOfSportsmanship a series of radio and video public service
athletic programs at the local level. announcements (PSAs). These PSAs
The IHSAA’s two most prominent public- help tell the story of high school sports
facing campaigns, #ThisIsYourIHSAA and and emphasize the values of community,
#FaceOfSportsmanship, continue to be learning, and personal growth over a “win
instrumental in highlighting the benefits of at all costs” mentality. They effectively
the “second classroom,” promoting support convey the unique aspects and the merits
of education-based athletics by buying of education-based athletics in Indiana.
tickets to local high school contests, and
encouraging respectful behavior and attitudes The IHSAA extends these messaging
from everyone involved in high school efforts to member schools through
sports—from players, coaches, and fans alike. social media platforms, leveraging
influencer emails to ensure widespread
To support these campaigns, the IHSAA dissemination within local communities.
provides each member school with
comprehensive toolkits—both physical In recent years, the IHSAA has provided
and digital—that include various assets member schools with resources to promote
to help promote key messaging. buying tickets to their own athletic events.

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