Page 57 - 2024 Annual Report

m arketing & o utrea C h m arketing & o utrea C h

Marketing & The #ThisIsYourIHSAA and This is one example of how the Association

uses its advertising budget to generate
#FaceOfSportsmanship campaigns
continue to inspire and uplift student-
revenue for member schools through ticket
Outreach athletes, coaches, and fans, celebrating the sales—and remember: 98% of revenue from
moments of triumph and camaraderie that
sectional round ticket sales for the Football
define high school sports.
and Girls and Boys Basketball Tournaments
are also returned to member schools.
Tournament promotion campaigns serve
as a rallying cry for communities to
come together in support of their local
teams, reinforcing the importance of
school spirit and community pride. The
Association aims to create an atmosphere
of excitement and unity around high school
athletics through targeted messaging and ihsaa1
engagement strategies.
Free Resources for School
Communities to Amplify the
Association’s Mission ihsaa1

Beyond the realm of competition, the
IHSAA extends its reach through many
marketing and outreach initiatives
designed to amplify its mission and engage
with communities across the state.

Through strategic campaigns and
partnerships, the Association strives to
promote sportsmanship, inclusivity, and
the value of education-based athletics in
shaping the leaders of tomorrow.

At the heart of the outreach efforts lies #thisisyourihsaa
the AD Toolkit, a comprehensive resource ihsaa1 When you buy a ticket to our
designed to empower athletic directors and athletic events, you’re actually:
administrators with the tools they need to
help foster a culture of excellence within -Championing education-based athletics
their schools. The “Champion of High -Supporting our school
School Sports” pin has been introduced as -Investing in student-athletes learning
part of this initiative—a symbol of pride
and commitment to the values that define
education-based athletics.

Anyone who protects, preserves, and promotes a student-athlete’s

opportunity to participate in and grow from education-based

athletics is considered a Champion of High School Sports. Those

who are seen acting as a champion of high school sports are

awarded this special and highly coveted pin.

56 INDIANA HIGH SCHOOL A THLETIC A S SOCIA TION ANNUAL REPORT 2024 INDIANA HIGH SCHOOL A THLETIC A S SOCIA TION ANNUAL REPORT 2024 57