Page 62 - 2020 IHSAA Annual Report

Sportsmanship

600 popcorn bags with
messages encouraging
parents to practice
good sportsmanship
were distributed to each
member-school.

Social media content was
designed to appeal to multiple
audiences, both students and
adults. In total, more than 400
unique social media posts were
crafted and deployed.

SOCIAL MEDIA FOLLOWERS The IHSAA increased its
number of followers on all three
Platform Start of Year End of Year Increase % Growth
platforms, Twitter, Facebook and
Twitter 124,396 129,592 +5,196 4.18%
Instagram. The most significant
Facebook 12,022 15,263 +3,241 26.96% gains (percentage wise) were on
Instagram 5,033 6,836 +1,803 35.82% Facebook and Instagram.
TOTAL 141,451 151,691 +10,240 7.24%

The power of viral social media
#FACEOFSPORTSMANSHIP INFLUENCE is illustrated in the chart to

Created by IHSAA Created by All Users the left. It’s impressive to note
Total Posts 402 10,198 that 3.6 million impressions
originally seen by those who
Total Impressions 3,674,559 37,258,610
follow the IHSAA ultimately
Total People Reached 8,000,000+ resulted in more than 37 million
impressions.

62 INDIANA HIGH S CHOOL A THLE TIC ASS OCIA TION Annual Report 2020