Page 35 - 2015 IHSAA Annual Report

SECTION SIX FINANCIAL REVIEW

Mirror clings provided by the IHSAA remind students and athletes alike to practice good sportsmanship. They were hung in
the restrooms and locker rooms of member-schools, and at state championship venues.

In a world that is becoming increasingly their respective communities, every high school
complex and competitive and with media coach on the IHSAA mailing list also received
(both traditional and social) being more eight sportsmanship reminders during the
influential and impactful than ever before, year—four by email and four in the form of large
the IHSAA has continued to tell the story postcards that were sent to them by US Mail.
MARKETING, COMMUNICATIONS audiences in creative and efficient ways. One of the most inventive tools used to encourage
of high school sports to ever-expanding
sportsmanship were mirror clings that member
While the media tends to unwittingly glorify
and student restrooms. These same clings were
unsportsmanlike behavior, the IHSAA has high schools installed in their locker rooms
AND CORPORATE SPONSORSHIPS program in untraditional ways. Not only did and locker rooms at state championship
countered by expanding its sportsmanship
affixed to mirrors in both the public restrooms
high school principals receive a mirror at the
events held in venues like Lucas Oil Stadium,
beginning of the school year to remind them
that they, too, are “the face of sportsmanship” in Bankers Life Fieldhouse and Victory Field.

INDIANA HIGH SCHOOL ATHLETIC ASSOCIATION ANNUAL REPORT 2015 33