Page 28 - 2016 IHSAA Annual Report

s e c t i o n 2 2015-16 Financial Review

Corporate Partnerships Generate

Additional Revenue

As noted earlier, corporate partnerships One of the ways that the IHSAA has been
are one of only four ways that the IHSAA satisfying this demand is by giving its
generates revenue, the other three being corporate partners more media exposure,
tournament ticket sales, licensing fees for including recognition in newspaper ads,
officials and broadcast rights fees. Even radio commercials, outdoor billboards and
so, the landscape regarding securing and social media. By connecting the purity of high
maintaining corporate partnerships has school sports with its corporate partners, the
evolved considerably in recent years. IHSAA has been able to enhance the brand of
every company and organization with whom
A decade ago, corporations treated their spon- it works. At the same time, this visibility has
sorships and partnerships as contributions, helped make high school sports more “top of
a good way to invest in their communities mind” for fans throughout the state.
by supporting worthwhile, non-for-profit
organizations like the IHSAA. But today,
that no longer is true. As the expectation of
stockholders is increasingly driven by the
bottom line, companies have begun to look at
corporate partnerships as investments rather
than contributions and, therefore, expect
specific, measurable benefits in return. One of the ways the IHSAA says
“thank you for supporting high
school sports” to its corporate
partners is by featuring their
logos on many of the Association’s
marketing materials.

2015-16 Corporate Partners

28 INDIANA HIGH S CHOOL A THLE TIC ASS OCIA TION Annual Report 2016