Page 30 - 2017 IHSAA Annual Report

2016–17: The Year in Review

The next time you attend an IHSAA state championship event, be on a lookout for the
IHSAA Sportsmanship Street Team, a roving band of enthusiastic ambassadors who
actively engage the crowd in showing its #FaceOfSportsmanship.

The IHSAA Social Media Campaign

Engaging in the Conversation about

High School Sports

For the second consecutive year, the IHSAA Monthly content provided a consistent
used social media to spread the word about reminder to practice good sportsmanship.
the importance of good sportsmanship Messages about sportsmanship, attitude and
when playing, coaching or cheering on high respect were posted twice a week.
school teams. The multiplatform campaign,
integrated through Twitter, Facebook, Direct messaging on Twitter during
Instagram and Snapchat, encouraged and marquee tournament events allowed the
documented actual instances of sportsman- IHSAA to reach out to individual member
ship by member schools. schools on a timely basis. Competing
teams and/or coaches received a personal
The campaign in 2016-17 was comprised of reminder to practice good sportsmanship
three main components: monthly content, from the IHSAA on tournament days. In
direct messaging and a street team. most instances, this Tweet was shared on
the school or athletic department’s Twitter

30 INDIANA HIGH S CHOOL A THLE TIC ASS OCIATION Annual Report 2017