Page 31 - 2017 IHSAA Annual Report

2016–17: The Year in Review

With more than 100,000 Twitter followers,
the IHSAA uses social media to invite
teenagers to join the conversation about the
importance of practicing good sportsmanship.

account, allowing the IHSAA’s message to be Each time the hashtag is used by the IHSAA’s
seen by thousands of additional people. audience, it recognizes an organic act of
sportsmanship on the fields and courts of
The campaign’s grassroot efforts came in member schools! For example, when the
the form of the IHSAA Street Team. The Carmel Greyhounds and Ben Davis Giants
Sportsmanship Street Team attended the joined together in a prayer circle for an injured
football, wrestling, girls and boys basketball, Giant, the post above is what was shared.
softball and baseball state finals. The
Street Team’s goal was to encourage online The following percentages represent the
conversation about sportsmanship among growth of each social platform from August
the fans in attendance using the hashtag 2016 until May 2017.
#FaceOfSportsmanship.
Twitter: +49%
Collectively, these efforts helped grow the Facebook: +55%
IHSAA’s social media presence, as well as Instagram: +921%
increase the awareness of the Snapchat: +150%
#FaceOfSportsmanship conversation
online. Over the last school year, the
hashtag #FaceOfSportsmanship garnered
more than 2.8 million impressions and
was shared by other social media users an
astounding 477 times!

Fast Fact: As of August 1, 2017, the IHSAA has 100,411 followers on Twitter.
That's more than any other state association!

INDIANA HIGH S CHOOL A THLE TIC ASS OCIATION Annual Report 2017 31